Digital Marketing

Reputation Management, What it is, How it works, and Why you need to care

In the coming months you will likely hear the term “Reputation Management” pop up quite a bit in my marketing/communication blog posts.   Wikipedia has one of my favorite definitions for the term. Reputation management is the practice of understanding or influencing an individual’s or business’s reputation. It was originally coined as a public relations term, but advancement in […]

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Mental Health Patient Communities

How Mental Health Patients are using Online Communities and Social Networks. I arrived in the mental health community by way of marketing for a local clinic.  I spent the 6 years prior to that living, breathing and marketing all things “web.”   As a result, I have worked with a wide variety of “communities,” but never […]

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Plumbing and SEO in Albuquerque

Having practiced SEO in Riverside for the last 6 years, my SEO techniques have become tailored to a region with 30+ city names (in the inland empire alone).   When you add in Orange County and Los Angeles, I am used to running campaigns targeting dozens of regional terms.  So what happens when you find a region […]

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Ally served up the perfect light fare last night
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