Why I love my new job marketing mental health at Sage
May 16, 20124 Comments
In February of this year, I came to work for Sage Neuroscience Center as the marketing director. Never before have I had the pleasure to represent a brand and product that is so deserving of the visibility I am employed to give it. Working for a mental health clinic has changed my view of communication and marketing, and I am thankful for it.
I have always loved marketing and branding. Since my early days as a student recruiter, the process of showcasing a product in a favorable way to a captive (or not) audience has been a great joy. Over the years I have represented a range of products. Some so cool, I can’t wait to share and others simply because I needed a paycheck. Nothing prepared me for the challenges and joys of working at Sage.
My job is rewarding. I work with 20+ professionals who dedicate there lives to helping others through mental health treatment. I get to see patients come in, and over a course of treatment, improve there quality of living. My job is to help these patients find the services they seek and deserve.
My job is challenging. Typical call’s to action don’t work with depressed patients. I am building a brand for a demographic that is across the board, and varies in age, gender, function, computer literacy and more. Beyond that I am also marketing to insurance agencies and general practice doctors alike. This job is never boring and always a challenge to which I can apply my creativity.
My job is fun. Mental Health providers are some of the most interesting people to work with. Work place banter is both hilarious and insightful. I don’t have the run of the mill co workers here. The organization is also a great place to work as far as quality of work place. The stunning view doesn’t hurt either.
The mental health population is under served world wide. I go to work every day and promote something that is needed. That is a rewarding job and why I love marketing mental health.