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	<title>Julian Sutter &#187; Superbowl Commercials</title>
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		<title>My Superbowl 44 Commercial Summary and Highlights</title>
		<link>http://juliansutter.com/my-superbowl-44-commercial-summary-and-highlights/</link>
		<comments>http://juliansutter.com/my-superbowl-44-commercial-summary-and-highlights/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 23:56:03 +0000</pubDate>
		<dc:creator>Julian</dc:creator>
				<category><![CDATA[Movies and TV]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[superbowl]]></category>
		<category><![CDATA[Superbowl Commercials]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Youtuve]]></category>

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		<description><![CDATA[Superbowl 44 has come and gone.  In order to add some extra entertainment to the event I cracked open my wordpress and took a few notes about the commercials.  The notes are quick and disjointed, and that is what you get from this format of blogging =). My two favorite commercial moments are the first [...]]]></description>
			<content:encoded><![CDATA[<p>Superbowl 44 has come and gone.  In order to add some extra entertainment to the event I cracked open my wordpress and took a few notes about the commercials.  The notes are quick and disjointed, and that is what you get from this format of blogging =).</p>
<p>My two favorite commercial moments are the first two videos embeded in the post.  First the intro by Jay Z was AWESOME, and secondly the &#8220;man&#8217;s last stand&#8221; was REALLY dead on.  Great job this year marketing peeps!</p>
<p>First though, which commercials worked on me the most?</p>
<p>Audi A3 TDI commercial (cause that car is hot), and the Charger commercial (because of the hook).</p>
<p><span id="more-101"></span></p>
<h3>Jay-Z Superbowl 44 Introduction.</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/-F_iGK7Kv1M&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/-F_iGK7Kv1M&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<blockquote><p><span><span>Jay Z made the most epic Superbowl intro ever. <a title="#sb44" href="http://twitter.com/search?q=%23sb44">#sb44</a></span></span></p></blockquote>
<p><a title="Brian Davidson" hreflang="en" href="http://twitter.com/xanetrain">xanetrain from Twitter</a></p>
<p>I TOTALLY agree. I am not a huge Jay-z fan, nor do I follow football.  That however was an amazing intro for the games.</p>
<p>The music was great, the video was awesome and it set the feel for the game well.</p>
<h3>Charger Commercial &#8211; Man&#8217;s Last Stand</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Nd9FFSt2TCY&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/Nd9FFSt2TCY&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Seriously, this commercial was really catchy. I know it has caused a bit of a stir on the web, but from a marketing point I thought it was pretty genius.</p>
<p><a href="http://bexschwartz.blogspot.com/2010/02/fuck-that-mans-last-stand-bullshit.html">Some female bloggers</a> were not very happy with the charger commercial. Instead of jumping into that discussion in this post, I am going to do some more research, grab some opinions and see were it goes from there. This may turn into a post at a later date, thats for sure.</p>
<h3>Bud Light Commercials</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/WF0Y2vvsrTo&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/WF0Y2vvsrTo&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The house of bud light was pretty funny. The cheese factor was meh, but still funny.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/LgZ-8hNY0go&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/LgZ-8hNY0go&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The book club was GREAT!</p>
<h3>Hyundai Sonata Commercials</h3>
<p>Very impressed with the approach of Hyundai this year.  The commercials seem to really be focusing on buiding the class of there brand.</p>
<p>Just saw the one about not bret farve still being in football in 2020 was a great play.</p>
<h3>Budweiser Commercial</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/JhjxGcYcjkY&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/JhjxGcYcjkY&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Human Bridge.  Okay I have to admit that this seemed cheesy at first, but a community forming a human bridge for the truck was classic.</p>
<h3>Doritos Commercial</h3>
<p>A dog sneaking behind a human and bark collars him out? Absolutely!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/sRorSY0ib4g&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/sRorSY0ib4g&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Just plain BADASS</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/mYyfbeRVM4E&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/mYyfbeRVM4E&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Kid kicking his moms dates ass?</p>
<p>Again.. AWESOME</p>
<p>Doritos Casket? That was cheesy (bad pun) but still had some saving values.</p>
<h3>Coke Superbowl</h3>
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<p>Having the Simpsons in a commercial just seemed cheesy.  Plus they took the simpsons style and totally fluffed it (noticed the backgrounds).</p>
<h3>Bridgestone</h3>
<p>Free Willy meets hang over theme?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/XODLWtqCoNY&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/XODLWtqCoNY&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>That was just lame.</p>
<h3>Cars.com</h3>
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<p>The commercial with the &#8220;really smart guy&#8221; was entertaining until they tied it to using cars.com. The brand attachment felt really thing thin.</p>
<h3>Dove for Men</h3>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/PcQEm7veQkI&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/PcQEm7veQkI&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Any commercial staring off with sperm hitting an egg has my vote.  The commercial was really whitty however. It captured the &#8220;constant drive of being a man&#8221; really well.  Although I don&#8217;t see myself using dove, they did a great job.</p>
<h3>Google Commercial &#8211; Search On</h3>
<p>Google great job of keeping up with bing on media buys! The commercial about searching for a job in Paris did a great job if reminding viewers that we use google all day, every day for a lot of things.</p>
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<h3>Kia Sorento Commercial</h3>
<p>This was rather interesting but surprised me.</p>
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